Ebony R. Lincoln, MBA
Results-Driven Strategic Branding and Communications Leader
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Thank you for taking a moment to explore my site. As a 20 year industry veteran, I have developed, supported and nurtured major brands like Rite Aid, Edward Jones and State Farm Insurance and elevate internal communication using insights, technology and proven best practices. Now, I am using my expertise to bolster existing company brands and to help individuals develop their own personal brand. After a complimentary introductory conversation, I can provide one-on-one, tailored branding and communication consult sessions. In addition, I am available for workshops, webinars and speaking engagements. To learn more or to schedule a time to discuss an opportunity, please don’t hesitate to reach out.
About Me
My Story
Throughout my 20+ year career, I’ve embraced exciting yet challenging opportunities that have fostered growth and demanded innovation. With an unending desire to build highly effective teams and achieve results, my drive has led to countless progressive experiences, a proven track record, exceptional relationships and multiple industry awards. If you’re interested in learning more, keep reading and get in touch.
My Experience
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Transformational leader with more than 20 years of progressive communications and marketing experience
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Trusted advisor to senior executives with a proven track record and a global understanding of the profession.
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Highly skilled in leading teams, envisioning future organizational needs and employing highly effective strategies that drive results.
Director, Management and Internal Communication, Rite Aid
2021 - Current
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Build and drive proactive management and internal communication strategy in support of company's RxEvolution transformation.
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Develop modern communication capabilities that leverages storytelling and new internal production studio approach and process to move audiences and change behaviors.
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Lead day-to-day management and functional communication operations, including but not limited to Human Resources, Pharmacy, Retail Operations, Technology and Finance.
Branding and Communication Department Leader, Edward Jones
2019 - 2021
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Lead content and channels teams to achieve firm communication objectives through tailored strategy and support.
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Partner with key stakeholders (i.e. general partners, division leaders and business leads) to drive execution of communication deliverables supporting firm programs, projects and crisis management respond.
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Build firm's talent pipeline through effective talent management and ongoing performance and development support and guidance of associates.
Director of Internal Communications, Change Healthcare
2018 - 2019
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Implemented effective communication strategies and programs to engage employees about business, culture, and performance, connecting the business unit with the broader Change Healthcare organization.
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Consulted with executive and senior leaders, individuals, and teams to develop and implement detailed, effective communications plans.
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Produced leadership and internal communications to effectively drive organizational change and alignment.
Director of Communications, General Board of Higher Education and Ministry
2015 - 2018
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Developed and executed organizational communication and marketing strategies; supervise the communications department; govern annual budget and key messaging as the chief communications officer.
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Successfully led award-winning marketing campaign for the organization’s 150-year anniversary which garnered more than 2 million impressions and recognition from Nashville’s City Council, Public Relations Society of America and other industry organizations.
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Revamped communication standards, resources and processes to reframe and effectively share the organization’s story and messaging in a clear, consistent and cohesive manner – transforming the organization’s image and increasing social media engagement by 83% in less than a year.
Global Communications Lead, Service Source
2013 - 2015
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Built framework for global service centers (Denver, Dublin, Kuala Lumpur, Liverpool, Nashville and Singapore) and launched several communication platforms including town halls, executive videos, company newsletters, an internal social medium, intranet, TV monitor messaging and quarterly business updates.
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Supported Sales and Operations teams by providing communication consultation, counsel and training to align employee communications to corporate strategy.
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Effectively steered public relations and media outreach efforts around the company’s growth, expansions and earnings reports with local public figures and/or other strategic community partners.
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Established survey to track key metrics and best practices of communications. Improved employee engagement over 12-month period by growing platforms and integrating senior leaders.
Contract Engagements
Internal Communications Manager, Lundbeck Pharmaceuticals
2012 - 2013
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Prepared and executed comprehensive communications strategies for the company’s 401K transition, product launches and other high-impact initiatives.
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Served as a ghost writer and communication consultant to C-Suite leaders and business segments to communicate company objectives, priorities and initiatives.
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Developed branded communications tools for field use.
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Managed community partnership, internship program, town hall meetings and employee engagement programs.
Area Marketing Associate, Astellas Pharma US
2011 - 2012
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Area spokesperson for Astellas products and initiatives.
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Effectively developed relationships with practitioners through one-on-one meetings, presentations, professional education programs and other targeted communication tools.
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Led product to #1 branded status within territory and region.
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Top ranked associate on team in urology.
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Successfully achieved marketing goals and territory objectives. Achieved excellent annual performance appraisal.
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Facilitated physician speaker program for territory.
Communications Executive, Ameren
2010 - 2011
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Developed and executed strategic communications plan to support Ameren Missouri mission, goals and objectives.
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Built and fostered media and community relationships in an effort to manage company reputation.
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Prepared executive communications such as talking points, organizational announcements and media advisories, press releases, company publications, etc. Served as a contact point for storm/outage communication.
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Consulted business segments and senior leadership regarding to the shape and delivery of external messages.
Multiple Public Affairs Leadership Roles, State Farm
1999 - 2010
Communication Strategist
• Served as an executive communication strategist by providing strategy and direct consultation to three Vice Presidents and supporting a five-state zone.
• Led the development and execution of communication plans for company philanthropy grants, community development projects and marketing initiatives while sustaining strategic partnerships.
• Led crisis management efforts around Hurricanes Gustav, Hanna and Ike.
Public Affairs Supervisor
• Successfully managed a communications team of 10 employees by successfully managing budget, leveraging team strengths, maximizing marketing efforts, protecting branding, developing strategic partnerships and ultimately driving business results.
• Directed design, photography, editing, and printing for all internal communication vehicles, publications and web development.
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Earlier Positions:
Public Affairs Staff Assistant/Relationship Manager
Senior Public Affairs Specialist
Work Samples
Executive Summary
Division Newsletter
Marcom Plan Overview
Press Release
Marketing Collateral
Marketing
Campaign
Media Advisory/
Save the Date
Education
Western Kentucky University
Bachelor of Arts
Western Kentucky University
Master of Business Administration
Western Kentucky University
Organizational Leadership Certificate
Burson-Marsteller Crisis and Media Training
Awards and Recognition
Public Relations Society of America | Multiple Winner for Branding, Marketing and Communications Awards
UM Association of Communicators | Multiple Branding, Marketing and Communications Awards
State Farm | Employee of the Quarter Award | Multiple Recipient
Astellas Pharmaceutical Company | Star Award Winner and Team Stats Leader
Let’s Connect...
For More Information or a quote, email or call.
EMAIL: ebonylincoln@hotmail.com
PHONE: 678.462.2897
Nashville, TN Based and Accepting Remote Contracts